ATLANTA, GA March 5, 2024.
Apollo Tires US (Inc) plans to debut its new integrated marketing campaign titled ‘Smart Tires for Not Smart Roads’ at the TMC Expo in New Orleans, Louisiana.
This occurred just one year after Apollo Tires debuted its longhaul truck tire range at the TMC Expo, marking its official entry into the largest fleet-market customer segment in the United States.
The campaign was shot in California City and Lake Tahoe, California, and begins by showcasing a variety of road conditions that longhaul truck drivers are no stranger to: potholes, cracked roads, snow and rain…. “Not Smart Roads.”
With millions of miles of testing on North American roads, these road conditions, however daunting, are no match for Apollo’s “Smart Tires.”
Every Apollo truck and bus tire is produced at one of Apollo’s state-of-the-art, global manufacturing facilities by leading engineers. Apollo Tires stands alone in the industry by offering a complimentary road hazard warranty on all commercial vehicle tires.
In addition to this industry-leading practice, Apollo offers rapid nationwide delivery, domestic inventory, and a 72-month workmanship and material warranty.
Agency: Digital Yalo
Produced by: 25 Oak Media Directed by: Tim Immordino
